#Measure in 2010: Tracking Links Shared With Bitly Goo.gl T.co Ow.ly and Others

API Enabling Open Data Discovery

The Application Programming Interface (API) provided by many URL shortening services could provide insights into what the #measure community is passing around and, more importantly, what they find interesting.

To prepare for this I had to see which API keys I might need, being very familiar with the Bitly API I was pleasantly surprised to learn that Bitly still dominates the #measure shortlink market.

Methodology

  • Pulled the #measure archive from Twapper Keeper
  • Searched for tweets with links
  • Tested the links against the Bitly API to see if they were a Bitly Pro link

Bitly API Domination

Seemingly everyone is still using Bitly, and why not? Its a great service, and they offer the opportunity to brand your domain through Bitly pro.

Yes, the Bitly links above include Bitly Pro links and the Bitly j.mp service.

Bitly Pro

If you acquire a short domain, you can use the Bitly backend to shorten links branded through the domain which customers may identify with you.

The New York times uses the host:

http://nyti.ms/

To brand their links. As an added bonus, if someone shortens a link for a pro domain in Bitly, Bitly returns that shortened pro domain.

Bonus branding!

Using Bitly Pro?

With the Bitly backend so easy to use, it should not be a surprise that numerous companies are doing this.

In 2010, links that were shared via Twitter tagged with the measure hashtag included these shortening services which use Bitly Pro:

adobe.ly amzn.to
analy.tc bbc.in
blul.at bro.ly
copy.bz cot.ag
ecly.co econ.st
emarketee.rs engt.co
eqent.me ezi.li
f24.my fupay.me
glennga.be huff.to
ind.pn kiss.ly
lat.ms ldata.in
lens.af lpr.st
meb.tw mnstr.me
numr.us nyti.ms
on.fb.me on.mash.to
on.wsj.com oreil.ly
read.bi rww.to
s.hbr.org selnd.com
slidesha.re sp.arks.me
stu.cm tcrn.ch
trnd.me troni.me
vki.me wapo.st
yhoo.it

T.CO or GOO.GL?

The goo.gl API interface provides a better history of metrics than Bitly, so I was a little surprised that people had not switched over to use it more frequently.

Twitter is forcing pushing their t.co shortener which should provide some market position, however given the minuscule coverage over 2010 I am curious when that might happen.

Until those happen, Bitly still has a very strong presence.

Link Content

  • What are the links about?
  • How many times did people click on them?

Tomorrow I will post some results of the links shared and metrics available.

Leveraging APIs

Need help with, or just curious about the wide possibilities from APIs? Send me an email, chances are I already have an API key for the service in question.

There are so many APIs it is hard to pick favorites, but I do particularly recommend the SimpleGeo API, Rapleaf API, and, of course, Google Analytics and Omniture APIs.

Technorati Tags: API, Application Programming Interface, bit.ly, Bitly, goo.gl, Measure, Social Media, t.co

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6 Responses to #Measure in 2010: Tracking Links Shared With Bitly Goo.gl T.co Ow.ly and Others

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